​How to Blog for Authors & Get More Visibility, Leads, & Sales by Becoming a Blogging Master.   

The best way to understand your reader is to create a persona or profile. This is a detailed description of your ideal reader, as if they were an individual person. Treating your audience as one individual helps you to identify their most common characteristics. You can then tailor your content to this single person, making it sound more authentic and relevant.

A good blog engages its readers. It encourages them to get actively involved. Unlike regular static websites, a blog is a dialog. It's a means of communicating for both you and your readers. When you fully engage them, this boosts loyalty and keeps them coming back for more. Here are some simple ideas to get the interaction going.

You may not realise this, but most articles follow basic patterns. Writers use templates that they plug their ideas into to create articles. For example, one template is the ‘Wrong Way vs. Right Way’ template. This type of article discusses how people commonly do something wrong and then tells the reader how to do it right.

Using templates such as this, you can simply plug your ideas in and create content much more quickly. You can also use templates to repurpose content by taking the same ideas and plugging them into different templates to create totally original articles.

The best articles are those that identify a problem and then offer a solution. ‘Most common mistakes’ articles are great because they do just that: identify common mistakes people make and then offer a solution, which is the right way to do a task.

Common mistakes posts usually say something in the title like 'Common Mistakes You're Making' or 'Common Mistakes You Didn't Know' in order to add urgency to the situation. The reader then asks, 'Am I making these mistakes?'

A very simple template for creating helpful content your audience will love is the how-to post. How-to articles are the most common, most shared, and most consumed information on the web. They're helpful to readers and they also show your expertise in your niche.