Question One: How often do you blog?

Answers received: Just starting out, every couple of days, weekly, or never

Question Two: What is the biggest struggle you have with blogging?

Answers received: Haven’t started, don’t know how, language struggles, coming up with topics that are useful for their audience

Question Three: How often would you like to blog?

Answers received: Once a fortnight, every couple of days, daily, monthly or not sure

Question Four: Do you know what to blog about?

Answers received: Yes, numerous things, always get stuck on this

Question Five: Do you know what to do with your blog once it is written?

Answers received: Put it on my website, get it out on social media, I do not use the blog for anything other than posting links to facebook, and no they didn’t

Question Six: If you were able to get help with your blogging what would it be?

Answers received: For someone else to do it, help with topics for their niche, when to and where to put it, and how blogging works and the benefits

As you can see from these results, many people are still unaware of the huge benefits blogging can bring them and their business.

Following are some great blogging tips that can help you get started:

• The first and most important part of blogging is to have a plan, like with any part of your business, a plan is essential if you are to see successful results
• Decide on which day you will send your blog out and make sure you stick to that day each week/fortnight/month. Your audience will expect to see your blog on the same day each week/fortnight/month depending on the frequency you choose
• It is important to get a calendar where you put the information from your plan as to what topics will be covered each month and on what day the blog will go out
• If you need to research your topics, you need to set aside time to complete this well before the blog is to go out
• If you need to outsource your blog, give that person plenty of notice on what the blogs will be about
• Remember that your blogs will need to be optimised for the search engines; this is how your target audience will find your blogs!
• Make sure you put links back to your website in your blogs
• Make sure you add images and videos to your blogs
• Research what keywords will get you the best results in the search engines

The list above is by no means exhaustive, however, it is a great place for you to start blogging.

If you get blogging down to a fine art, you can actually make money blogging. There are many people that do blogging as a full-time job and make money, lots of money!

If you are time poor or not sure how to start with your blogging, perhaps we need to have a chat. Contact us today to see how we can help you.

Are you a business that struggles and not sure how to get the most out of your blogging?

The post How to get the most out of Blogging first appeared on Author Academy.

However, it appears that many people still struggle with blogging, which means that they end up leaving it in the “too hard” basket and it never gets done!

This is very damaging to your business and means that you are missing out on potential business. Can your business afford to do this?

There are many reasons why people do not blog:

• Time poor
• Not sure what they should write about
• Not sure what to do with the blog once it is written
• They don’t like the idea of writing
• They don’t know how to write
• They simply don’t understand the importance of blogging

These are all valid reasons, however, it is not a good enough reason to not blog at all. If you answered yes to any of these reasons, then you should seriously consider outsourcing your blogging.

Many businesses either hire someone full time to look after all their social media and blogging, while others outsource to experts in the industry.

The biggest struggle people have with blogging is finding the time to actually do the blogging themselves. It is very timeconsuming, especially if you need to do some research on certain aspects of your products or services.

It really is important to have a strategic plan in place for your blogging to follow so that you can easily reach your end goal.

Many businesses tend to write about different topics that don’t lead into another topic of interest. Just like in your business or personal goals, as mentioned above, you need to have it planned out making sure that you are working towards your goals.

It is also very important to test and measure what blogs are working and getting results. If they are not working, you need to take a look and work out why.

If certain blogs are working, then you need to elaborate on those topics more so that your audience can get lots of benefit and value from your valuable information on these specific topics.

For your blogs to be effective, you need to write them on a consistent basis. One each week is the ideal or at the least minimum, you should be writing a blog post once every two weeks.

Your blogs need to contain valuable information that educates your audience about you and your business and at the same time you should be enticing them to want to know more.

By doing this, your reader will want to contact you to find out more. If you can make your reader feel comfortable with you, they will want to connect with you. The whole aim of your blog is to educate and engage with your audience.

Writing blogs on a consistent basis will showcase your business as the authority in your particular market. Your readers will know that you are the “Go To” person in your industry.

If you are time poor or need help with your blogging, please contact us so that we can help you stand out from the crowd.

Are you sick of struggling with your blogging?

The post The Biggest Struggle People Have With Blogging first appeared on Author Academy.