How to create Content Marketing when you don't know how to AND get a targeted audience that you can sell your book to.  

In this course, we identify four areas for which to create content. The reason for this division is that there are different goals for content, and you have to create each piece with a goal in mind. Every business needs content in these four areas for an integrated plan.

The content you'll focus on in your plan is going to be dictated by your primary goals. The first step in creating a successful long-term content plan is to clarify these goals and how the content you produce will help you achieve them.

Since your content is all about meeting the needs of your audience, you need to know your audience well. Each core content type requires knowledge of your audience's tastes. You need to understand what's going on inside their heads.

In this module, we'll discuss creating your content plan. This is different from an editorial calendar. It is a more high-level view of what you're doing. An editorial calendar simply puts each piece of content down on a schedule to make implementation easier and more efficient.

In this module, you'll get ideas for creating your editorial calendar, but you should tailor it to your own tastes. You may not feel the need to create a checklist for each piece of content, for example. But it's just one idea to add to your arsenal to create a calendar that works for you.

Now that you've created your content marketing plan and you have an editorial calendar set up, it's time to look past the next few months and into the more distant future. You need to plan to scale and grow, and to keep consistently producing content to meet the changing needs of your business as an author.