​How to Get Interviewed on Podcasts & Get More Visibility, Leads, & Sales by Becoming a Podcast Guest Speaker.   

Podcasts have exploded in popularity in the past several years. For entrepreneurs and small business owners, being a podcast guest is a great way to market yourself and get in front of a wider audience.

By becoming a guest on a podcast, you’re tapping into the growing tide of people who enjoy listening to content on-the-go. There are potentially millions of people in your target market looking for the solution you provide. Podcasting not only allows you to reach these people, it’s an inherently personal medium. When people hear your voice on a podcast, they’ll get to know you.

You can build your expert status through podcast guesting. Your host’s invitation is an important endorsement of your work and they’ll highlight your message by promoting it to their audience.

You know how useful podcasts are at conveying helpful information in a conversational way, and you’ve decided that appearing as a podcast guest will have a positive impact on your business growth.

In this first module, you’ll find ways to cultivate a positive mindset and you’ll set specific goals, so that you can confidently and intentionally set in motion a guest podcasting strategy.

There are thousands of podcasts out there, but they aren’t all right for you. The first consideration when deciding which podcasts to approach is who you are aiming your message at.

In this module, you’ll create a list of podcast hosts who broadcast to your target audience and start cultivating relationships with them.

You’ve defined your target market and you know the podcast shows you’d like to appear on. 

In this module, you’ll put together the main body of your pitch aimed at your target audience which will get hosts excited to interview you and share your expertise with their listeners.

You’re now almost ready to approach your list of podcast hosts and get booked, but first you need to review your pitch email and make sure it’s just right.

In this module, you’ll customise your pitch to specific audiences so the email will speak to your host, which will lead to bookings on your target podcasts.

Now that you’ve got some bookings, you’ll want to make sure you’re as ready as possible for the interview.

In this module, you’ll go into detail on the preparation of both your technology and yourself so that you feel confident and stay focused on the needs of the audience during the interview.

Once you get booked on a podcast, you want to make sure you’re the best guest possible and that you perform professionally in all your interviews. 

In this module you’ll discover how you can full fill the conventions of a podcast guest and how you can develop a helpful, appreciative, and professional relationship with your host so that you’ll be invited back for further interviews and get referrals.

In this final module, you’ll learn some tips to keep getting results from your podcast guest bookings.

You’ll also have the opportunity to review the course and plan future action.