By the time you complete this course, you will be able to:

• Recognise the four core areas where content is essential
• Identify core business goals and the content that will have the most impact
• Identify the main focus for your content plan
• Describe your ideal customer and the content they prefer
• List questions you’ll need to address for your audience
• Take inventory of existing content to save time
• Pick content types you enjoy creating
• Consider time and resources you can commit to content creation
• Create a one-page content plan
• Brainstorm questions you need to answer in each area
• Outline the first three months of your content schedule