About The Author Academy
Strategic book positioning and monetisation for entrepreneurs, coaches, and experts
Author Academy helps established entrepreneurs, coaches, consultants, and experts turn their books into strategic business assets.
We exist because most professionals are taught how to write books… but not how to position, monetise, and activate books so they create authority, clients, and commercial return.
The result is common: well-written books that are respected, praised, and quietly underperform.
The Author Academy was created to change that.
Books Are Strategic Business Assets… Not Creative Projects
At the Author Academy, we treat a book as a strategic asset, not a personal or creative milestone.
A strategic book is intentionally positioned to:
- establish authority
- support business growth
- attract aligned clients and opportunities
- shorten sales and trust-building cycles
We do not start with writing advice, publishing tactics, or visual design.
We start with strategic positioning and monetisation decisions.
Decisions about:
- what the book is actually for
- who it is for now
- what paid or consequential problem it addresses
- and how it supports the author’s business, reputation, or platform
When these decisions are clear, everything that follows, writing, promotion, and marketing, becomes simpler and more effective.
A Strategic Framework for Books That Are Meant to Work
The Author Academy operates through a strategic framework, not a linear publishing process.
This framework supports authors at different points in the lifecycle of their book:
- Clarity — deciding the right book before writing
- Leverage — positioning the book to create authority and commercial return
- Activation — supporting the book to become visible and usable after launch
These are not steps to complete once and move on from. They are decision layers that are revisited as your work, business, and positioning evolve.
Our core programs are built around this framework. Additional support is available, but it is introduced only once the right problem is clear.
This prevents wasted effort, misaligned marketing, and books that fail quietly.
Who The Author Academy Works With
The Author Academy works with:
- established entrepreneurs and founders
- coaches and consultants
- subject-matter experts and thought leaders
People who already have experience, credibility, and a reputation, and expect their book to do real work in the world.
We do not work with:
- hobby authors
- first-time writers experimenting with ideas
- mass-market publishing goals
This work is for professionals who see a book as part of their business strategy, not a side project.
About Sue Kennedy
Founder, The Author Academy
The Author Academy was founded by Sue Kennedy, a strategic book coach and strategist working with experienced professionals who want clarity first and foremost, not motivation.
Sue’s work is grounded in a consistent pattern she has seen across years of book projects:
Most book problems are not writing problems. They are positioning and monetisation problems.
People write before they decide. They promote before the book is structurally capable of doing its job. They expect commercial return from books that were never positioned to create it.
Sue’s role is not to push people forward. It is to help them pause, see clearly, and make better decisions before any effort is invested.
A Peer-Level, Commercially Grounded Approach
Sue works with professionals who already know how to execute.
They are not looking for:
- formulas
- hype
- or encouragement to “just get it done”
They want:
- strategic clarity
- commercial intelligence
- and judgment they can trust
Her approach is calm, direct, and grounded in real-world business realities.
Clients often describe the experience as finally having someone who:
- understands the full strategic picture
- can see where effort is being wasted
- and can name what actually matters, without noise
An Institution, Not a Personality Brand
Sue positions the Author Academy as an institution, not a personality-led brand.
The work is built on:
- strategic thinking
- clear positioning
- and disciplined decision-making
Not on charisma, trends, or personal storytelling.
This allows clients to engage with confidence, knowing the focus will always remain on:
- the integrity of the book
- the role it plays in their business
- and the long-term consequences of the decisions being made
A Final Note on Fit
The Author Academy is not designed for everyone.
It is designed for professionals who:
- value clarity over speed
- prefer strategy over tactics
- and expect their book to earn its place
If you are looking for a book that creates authority, opportunity, and commercial leverage, not just readership… you are in the right place.
I can’t thank Sue enough for her encouragement.
Thank you hardly seems a big enough word for Sue. The story Locked Out had to be told. I came to Sue after some very harrowing experiences with publishers and editors and was in no shape to try again. Sue gently walked me back along the path of courage through the doorway to publishing to believe I still had it in me to tell the story and now, Locked Out is in print. Without you Sue, Locked Out was almost Locked Away forever. Gratitude in infinite doses, not just from me, but from the people in Locked Out who you have given voice to.