How We Work
Strategic clarity before action. Positioning before promotion.
The Author Academy is built to help professionals work on the right problem at the right time.
Most frustration with books doesn’t come from lack of effort.It comes from applying effort in the wrong place, writing before positioning is clear, marketing before the book can do its job, or monetising a book that was never designed to create leverage.
Our work exists to prevent exactly that problem.
We Work Through a Strategic Framework, Not a Linear Process
We do not move clients through steps or stages.
We work through a strategic framework that supports books at different points, whether they are still being decided, already written, or long past launch.
This framework focuses on three distinct decision areas:
- Clarity — deciding what the book is actually for
- Leverage — positioning the book to create authority and commercial return
- Activation — supporting the book to become visible and usable after launch
You don’t need all three at once. You need the one that addresses where your book is actually stuck.
1. Clarity
Deciding the Right Book Before You Commit
Clarity is where most book projects should begin, and where many return when something further on isn’t working.
This work focuses on:
- deciding the strategic role of the book
- choosing the reader by readiness, not demographics
- clarifying what the book will and will not do
- ensuring the book aligns with your business, authority, and long-term positioning
Clarity prevents wasted effort, false starts, and expensive rewrites.
This layer can function in two ways:
- as a standalone decision container
- or as the foundational layer inside deeper monetisation work
Clarity is not a phase you pass through once. It is a load-bearing decision layer.
Primary support at this level:
Ultimate Book Outline Blueprint
A standalone clarity program that helps you decide what your book is actually for before you write, publish, or market.
2. Leverage
Positioning the Book to Create Authority and Return
Many books succeed intellectually but fail commercially.
They are respected, praised, and shared, but they don’t create movement.
Leverage work focuses on:
- positioning the book to attract the right readers
- ensuring the book escalates a meaningful, paid problem
- aligning the book with how you actually work and earn
- designing how the book supports authority, clients, and opportunity
This is not about selling harder.It is about positioning the book so action becomes logical.
Some clients arrive here with a finished manuscript. Others realise their “marketing problem” is actually a positioning problem.
Primary support at this level:
Book to Bank Fast Track
A deeper container that designs how your book creates commercial return, built on clear positioning and sound strategic decisions.
3. Activation
Focused Marketing Support After Launch
Finishing a book does not automatically create momentum.
Many authors stall at this point not because they lack ideas, but because they don’t know how to begin marketing without it becoming overwhelming or inauthentic.
Activation work focuses on:
- clarifying how to talk about the book
- choosing a small number of appropriate marketing actions
- implementing those actions together
- helping the book become visible and usable
This is not about building a long-term marketing system.
It is about focused activation, creating momentum and confidence so the book is no longer dormant.
Primary support at this level:
Book Marketing Activation
A focused, done-with-you engagement providing six hours of practical marketing support.
These Are Our Core Programs
These three programs form the strategic foundation of how we work.
Additional support exists, but it is intentionally introduced only once the right problem is clear.
This protects:
- your time
- your reputation
- and the integrity of the book
It keeps the focus where it belongs: on solving the right issue, not choosing from a menu.
How to Know Where to Start
If you are unsure where you fit, don’t guess.
Use the Book Stage Diagnostic to identify whether your book needs:
- clarity
- leverage
- or activation
When in doubt, start with clarity. Upstream decisions always make downstream work easier.
→ Take the Book Stage Diagnostic
A Final Note on Fit
The Author Academy works with established entrepreneurs, coaches, consultants, and experts who expect their book to support authority, revenue, and long-term positioning.
We do not optimise for:
- speed
- volume
- or mass-market publishing
We work with professionals who treat a book as a strategic business asset, and want it to behave like one.