Welcome to the
Author Academy
Strategic Book Architecture, Positioning & Monetisation for Entrepreneurs, Coaches, and Experts
We help established professionals develop books as strategic business assets
that build authority, attract clients, and create commercial return.
Private, strategic clarity first… execution next.
Clarity before writing.
Positioning before promotion.
Strategic Activation for leverage.
What we do
Your Book Shouldn't Just Exist.
It Should Work For YOU!
The Author Academy helps established entrepreneurs & coaches architect, monetise, & activate books that generate authority, clients, & long-term leverage...not just credibility.
This is Not a Writing School
The Author Academy exists for professionals who already have:
- expertise
- experience
- reputation
That also wants a book that does more than prove it.
If you see your book as:
- a business asset
- a positioning tool
- a strategic lever for growth
The you’re in the right place.
If you’re looking for:
- writing prompts
- motivation, or
- encouragement to “just get started”
This is not the right place.
We begin with strategic clarity and architecture, not writing support.
Why Most Books Fail (Quietly)
Most books don’t fail because they’re poorly written.
They fail because they lack strategic architecture.
Strategic architecture determines:
- who the book truly attracts
- what it positions you for
- whether it creates momentum or silence
At the Author Academy, we don’t start with writing. We start with decisions.
strategic pathway
A Guided Strategic Pathway - Not a Menu of Programs
The Author Academy works through a clear strategic pathway designed to ensure your book functions as a business asset, not just a finished project.
This work happens in stages:
- First, clarity and strategic architecture
- Then, execution only when the foundations are right
- Finally, activation that supports long-term authority and opportunity
Each stage exists for a reason. Nothing is rushed. Nothing is skipped.
All work begins with Book to Bank™ Fast Track.
How This All Fits Together
Most authors stall because they work on the wrong problem at the wrong time.
The Author Academy supports three critical decision stages:
- Clarity — deciding what the book is truly for
- Leverage — ensuring the book creates return
- Activation — determining how the book is used after launch
You don’t need all three at once. You need the right one, at the right time.
Who We Work With
The Author Academy works with established entrepreneurs, coaches, consultants, and experts who want their book to function as a strategic business asset...attracting clients, strengthening authority, and creating long-term leverage.
We do not work with hobby authors or mass-market publishing goals.
common questions
Common Questions We Help Clients Answer
How do I turn my book into a business asset?
By establishing a clear strategic role, structure, and pathway before writing or promoting it.
How do entrepreneurs and coaches monetise books beyond royalties?
By using books to attract aligned clients, shorten sales cycles, open doors to opportunities, and pre-sell services, not by relying on book sales alone.
What should my book actually be designed to do?
A strong book is designed to move the reader toward a decision, not just deliver information or inspiration.
Do I need to finish my book before working with the Author Academy?
No. Many clients start before writing to ensure they are committing to the right book, not just finishing one.
Is the Author Academy for first-time authors?
The Author Academy is designed for established professionals who expect strategic, reputational, or financial returns from their book.
Start Where Clarity Begins...
If you’re still in the early stages of thinking about a book, or trying to work out whether it’s even the right move, begin here.
Our Book Diagnostic is a short, free clarity tool designed to help you:
- identify whether a book makes sense for your business
- understand what role it could play
- and see where more strategic thinking may be requiredThis is not a writing exercise. It’s a first lens.
Read how we think about books as strategic business assets →
testimonials
What they say
Susie Markham
Doctor
It was the best experience working with the Author Academy. I engaged the services of Sue to help coach me write my book and it was definitely not what I expected...it was so much more! She has a unique way of guiding you to delve deep within to bring your story to the forefront. Thank you Sue, you are amazing!
jennifer navin
Author
Sue guided me in ways I never thought possible. Her gentle way of guiding me to complete a book that was very close to my heart was brilliant, she knew exactly when and what I needed to get my book finished. Thank you Sue, I would never have completed it without your wonderful guidance.
Strategic book architecture for authority, clients, and long-term business leverage.
Clarity before writing ~ Design before execution.