- Fun - To enjoy the process of guiding you to write your book
- Inspiration - Be the inspiration our readers and authors need
- Motivation - Help motivate people to complete their book
- Guidance - Gently guide people to complete their book
- Nurture/Heal - Guide people with the nurturing/healing process along their writing journey
Welcome to the
Author Academy
Strategic Book Positioning & Monetisation for
Entrepreneurs, Coaches, and Experts
We help established professionals turn books into strategic business assets
that create authority, clients, and commercial return.
Clarity before writing.
Positioning before promotion.
Activation with intention.
What we do
Your Book Shouldn't Just Exist.
It Should Work For YOU!
The Author Academy helps established entrepreneurs & coaches design, monetise, & activate books that generate authority, clients, & long-term leverage...not just credibility.
→ Start with clarity - For professionals who want to decide what their book is actually for before writing.
→ Our strategic framework for books - Understand our strategic framework for books that are designed to work for you.
→ Strategic book coaching - Private, high-touch advisory for clients extending work beyond our core programs.
This is Not a Writing School
Author Academy exists for professionals who already have:
- expertise
- experience
- reputation
That also wants a book that does more than prove it.
If you see your book as:
- a business asset
- a positioning tool
- a strategic lever for growth
The you’re in the right place.
If you’re looking for:
- writing prompts
- motivation
- encouragement to “just get it done”
Then this is not for you.
Why Most Books Fail (Quietly)
Most books don’t fail because they’re poorly written.
They fail because they were poorly designed.
Design determines:
- who the book attracts
- what it positions you for
- whether it creates momentum or silence
At the Author Academy, we don’t start with writing. We start with decisions.
core programs
Our Core Programs
Ultimate Book Outline Blueprint
Clarity before writing
Most regret in book projects comes from writing the wrong book.
The Blueprint helps you:
- define the job of the book
- choose the reader by readiness, not demographics
- design a structure that creates authority and momentum
This is for you if:
- your book idea feels important but unstable
- you’re tired of circling and want to decide cleanly
- you want confidence before you write
Book to Bank Fast Track
Monetisation by design
Authority without conversion is expensive validation.
Book to Bank Fast Track helps you:
- pre-sell without pitching
- shorten sales cycles
- design real commercial return from your book
This is for you if:
- your book exists (or is close) but hasn’t paid back
- you’re done hoping marketing will fix it
- you want alignment between your book and your business
Book Marketing Activation
Focused activation after launch
Finishing a book doesn’t automatically create momentum.
Book Marketing Activation is a focused, done-with-you engagement that gives you six hours of practical marketing support to help you move from “the book is done” to “the book is visible and usable”, without overwhelm or over complication.
This is for you if:
- your book is finished
- you feel unsure or stuck about marketing
- you don’t want complex funnels or constant promotion
- you want help choosing what to do first, and actually doing it
The goal is not to build a perfect marketing system. The goal is simple, intentional momentum.
How This All Fits Together
Most authors stall because they work on the wrong problem at the wrong time.
Author Academy supports three critical stages:
- Clarity — deciding what the book is actually for
- Leverage — ensuring the book creates return
- Activation — designing what happens after launch
You don’t need all three at once. You need the right one, at the right time.
Core Programs Note
These are our core programs.
They form the strategic foundation of how we help professionals design, monetise, and activate books.
Additional support exists... but it’s intentionally introduced only once the right stage is clear.
This keeps the focus where it belongs: on solving the right problem, not choosing from a menu.
Who We Work With
The Author Academy works with established entrepreneurs, coaches, consultants, and experts who want their book to function as a strategic business asset...attracting clients, strengthening authority, and creating long-term leverage.
We do not work with hobby authors or mass-market publishing goals.
common questions
Common Questions We Help Clients Answer
How do I turn my book into a business asset?
By designing it with a clear strategic role, positioning, monetisation, or leverage, before writing or promoting it.
How do entrepreneurs and coaches monetise books beyond royalties?
By using books to attract aligned clients, shorten sales cycles, open doors to opportunities, and pre-sell services, not by relying on book sales alone.
What should my book actually be designed to do?
A strong book is designed to move the reader toward a decision, not just deliver information or inspiration.
Do I need to finish my book before working with the Author Academy?
No. Many clients start before writing to ensure they are committing to the right book, not just finishing one.
Is the Author Academy for first-time authors?
The Author Academy is designed for established professionals who expect strategic, reputational, or financial returns from their book.
Start Where Clarity Begins...
If you’re unsure which stage you’re in, don’t guess, simply start with one of these:
→ Begin with the Ultimate Book Outline Blueprint
→ Use the Book Stage Diagnostic
Read how we think about books as strategic business assets →
testimonials
What they say
Susie Markham
Doctor
It was the best experience working with the Author Academy. I engaged the services of Sue to help coach me write my book and it was definitely not what I expected...it was so much more! She has a unique way of guiding you to delve deep within to bring your story to the forefront. Thank you Sue, you are amazing!
jennifer navin
Author
Sue guided me in ways I never thought possible. Her gentle way of guiding me to complete a book that was very close to my heart was brilliant, she knew exactly when and what I needed to get my book finished. Thank you Sue, I would never have completed it without your wonderful guidance.