April 21

The Biggest Struggle People Have With Blogging


The Biggest Struggle People Have With Blogging

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Last updated on April 25, 2017

Why Write a Book? This is a great question, let's delve into why...

There are many reasons to write a book and the benefits are deep rooted in most instances. Everyone has a book in them, however, not everyone will write that book. To me and most of my authors understand the real benefits of writing a book is the deep healing that takes place, no matter what your story is about.

The process of writing a book in itself is helpful to you as a writer to completely off load all the ‘stuff’ that has happened in your life. It also has many other benefits like helping others understand that they are not alone in this world and that they are not the only person who is going through this situation.

Many of my authors have found that writing their story has helped them tremendously to overcome their fears, traumas, abuse, whatever their situation, it is like a huge release to be able to put it down onto paper and get it out of your head. This is where the real healing begins. Keeping all that hurt and fear pent up is unhealthy and can lead to many diseases.

As with personal stories you write about your problem and share how you overcame that problem, this is the same for books that are written for a business. They both share the same principal for wanting to write a book.

There are other reasons and benefits why you would write a book and we are going to discuss them now:

  • Helps improve your writing skills – these skills can then be transferred to other projects like writing blogs, articles, emails, reports, proposals, videos, podcasts, speeches. It will also help you create more enticing titles and headlines for all your writing projects
  • Credibility – having written a book will give you so much more credibility, people and businesses will see you in a different light
  • Increase your visibility – writing a book will position you in a way that people will see you as the expert in your field
  • Content marketing – writing a book helps you create more interesting marketing content to promote your business. It allows you to share snippets of content as articles, blogs, podcasts, speeches, webinars and more
  • Planning tools – writing a book provides the opportunity to use and master some amazing tools for mind mapping, project management and time management
  • Make decisions easier – writing a book can change the way you currently make decisions. You will encounter many new alternatives, options as well as options at each step of organising your ideas, writing your book, marketing your book and it will also help you develop better decision-making skills that can help you in other areas of your life
  • A new perspective – writing a book will help you look at large projects from a different viewpoint. Your writing and publishing experience will allow you to develop good habits and help you to break down large projects into smaller bite sized tasks
  • More confidence – When you finally get to hold your book in your hands and see your name on the front cover, your confidence will fly through the roof. Your book is proof that you are the expert in your field and that you are capable of completing such a mammoth task
  • What if – imagine you have written your book and it is very successful in so many ways, you’re now seen as the expert, people treat you with more respect, and your book is helping so many people…this starts to make your mind think…so what if I write some more books that can help others?

Remember that your story will help others, even if at the moment you don’t believe it can. I can assure you from my experience as a book coach and publisher that your story will be the exact medicine someone out there needs.

So perhaps it's time to start writing your story. Let's chat and see how I can help!

What problem have you overcome that you could write about to help others?

The importance of blogging has increased over the years and it is still the number one way of educating your audience about you and your business.

However, it appears that many people still struggle with blogging, which means that they end up leaving it in the “too hard” basket and it never gets done!

This is very damaging to your business and means that you are missing out on potential business. Can your business afford to do this?

There are many reasons why people do not blog:

  • Time poor
  • Not sure what they should write about
  • Not sure what to do with the blog once it is written
  • They don’t like the idea of writing
  • They don’t know how to write
  • They simply don’t understand the importance of blogging

These are all valid reasons, however, it is not a good enough reason to not blog at all. If you answered yes to any of these reasons, then you should seriously consider outsourcing your blogging.

Many businesses either hire someone full time to look after all their social media and blogging, while others outsource to experts in the industry.

The biggest struggle people have with blogging is finding the time to actually do the blogging themselves. It is very timeconsuming, especially if you need to do some research on certain aspects of your products or services.

It really is important to have a strategic plan in place for your blogging to follow so that you can easily reach your end goal.

Many businesses tend to write about different topics that don’t lead into another topic of interest. Just like in your business or personal goals, as mentioned above, you need to have it planned out making sure that you are working towards your goals.

It is also very important to test and measure what blogs are working and getting results. If they are not working, you need to take a look and work out why.

If certain blogs are working, then you need to elaborate on those topics more so that your audience can get lots of benefit and value from your valuable information on these specific topics.

For your blogs to be effective, you need to write them on a consistent basis. One each week is the ideal or at the least minimum, you should be writing a blog post once every two weeks.

Your blogs need to contain valuable information that educates your audience about you and your business and at the same time you should be enticing them to want to know more.

By doing this, your reader will want to contact you to find out more. If you can make your reader feel comfortable with you, they will want to connect with you. The whole aim of your blog is to educate and engage with your audience.

Writing blogs on a consistent basis will showcase your business as the authority in your particular market. Your readers will know that you are the “Go To” person in your industry.

If you are time poor or need help with your blogging, please contact us so that we can help you stand out from the crowd.

Are you sick of struggling with your blogging?

About the author  Sue

Sue, sometimes referred to as the “People Whisperer” for her coaching skill that brings out the best in people, is known for her practical, street-savvy style; Sue's fusion of real-life stories and her conversational techniques connect with her audience at an intimate, intense and individual level.

Sue shares her success and guides others through a step by step process to find their soul language that illuminates their path and lights the way for others by sharing their story through the written word.

Sue Kennedy

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